I found out today that PP's new slogan and PEB for the official campaign starting tonight at 10.00 pm Spanish time, is copied from two Latin American campaigns ran by Antonio Sola, the Spanish neocon strategist.
The slogan 'Con cabeza y corazón' (roughtly translated as 'with reason and heart') is almost an exact copy from the conservative Patriotic Party of Guatemala slogan 'Mano dura, cabeza y corazón' (again translated roughly as 'firm hand, reason and heart').
The video is copied from Felipe Calderon's presidential campaign in Mexico, again designed by Sola. In the video, one can hear Zapatero talking about economic growth while a family sees their household stuff taken away repossesion style. Frankly, I think noone in Spain would go as far as fearing repossesion, that's why I think the video overmakes it a bit in the line of Sola's overdramatisation in his campaigns.
PP official sources claim Sola is there just to advise Rajoy on telegenity and 'tie picking', they make me laugh. They lie and lie and lie and got no shame. However, I don't think this is a story big enough to be embarrasing to PP, it only excites us political junkies. Note this is not the first time PP has copied a campaign slogan, I reported a similar case on this blog some months ago.
Cannot find the videos on YouTube, but you can see them in Cadena Ser's website here
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