As part of my masters on politics and communication I have had the great opportunity to attend a class with Philip Gould and Alistair Campbell, Tony Blair's chief strategists from 1997 until 2005, on campaigning techniques.
In the picture above we can see how PP strategists use the grid, a communication tool promoted by Campbell when working in Number 10, that helps structure the campaign's message for clarity of argumentation. PSOE's Ferraz HQ have been refurbished to use an open plant office similar to that of Clinton's 92 Little Rock HQ and Blair's 97 Millbank HQ.
The professionalisation of campaigning in Spain is developing at an extremely fast pace and it seems there are evidence that some of those techniques are coming from the anglosaxon world.
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